Устричный бар в прошлом

Тот случай, когда нужды в полном ребрендинге нет, потому что концепт полюбился аудитории, но сердца требуют перемен. Тогда приходит время расширяться − так и началась новая глава рестобара «Кашалот» в городе Сочи. Мы поговорили с Бренд-шефом проекта Олегом Побоевым о новых фишках проекта и ближайших планах.

 

Рестобар «Кашалот» давно славится авторской кухней, креативной подачей и сервисом. Какие ещё идеи команда воплотила в жизнь?

Во-первых, у нас стало просторнее. Мы увеличили площадь и организовали отдельную зону для винных дегустаций. Во-вторых, добавили новые позиции в меню. И вообще планируем брать курс на динамику и обновлять его постоянно: вводить сезонные позиции, прислушиваться к откликам и пожеланиям гостей и, разумеется, экспериментировать. Тот же классический тартар из говядины, например, мы преобразовали и получили яркое сочетание свежего мяса и грибов, представленных в блюде в виде панна-котты. В общем, рассказывать можно долго — лучше прийти и всё продегустировать самостоятельно.

 

Знаю, что у вас богатая коктейльная история. Здесь что-то изменилось?

Конечно. Если обновлять, то всё. У нас даже расширение в кадрах произошло, как бы мы обделили бар новинками? В барной карте обновили меню безалкогольных коктейлей от Бар-менеджера. Мы ушли от банальных рецептов и проработали несколько креативных рецептур на разный вкус. И для тех, кто любит послаще, и для ценителей более терпких напитков.

Интерьер претерпел тотальные изменения. Чем руководствовались, когда создавали проект?

«Кашалот» − это всегда про детали. Причём мы не просто создаём пространство, которое хочется разглядывать и фотографировать, а через детали свою историю рассказываем, презентуем свою философию. Такой негласный диалог с гостями получается через всё, что их окружает.

 

Рестобар «Кашалот» расположен в самом сердце Сочи. Гостям предлагают расположиться в зале или на уютной летней веранде. Бренд-шеф намекнул, что команда приготовила ещё несколько способов удивить гостей и посоветовал следить за новостями проекта.

Самое время бронировать стол и получать яркие гастрономические впечатления. 

 

Сочи, ул. Орджоникидзе, 24
kashalotbar.ru

РЕКЛАМА
ООО «Мореп»
ИНН 2319062414

1 комментарий

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