Вслед за буквенной трансформацией железнодорожного вокзала настала очередь ЦУМа. На выходных обновили вывеску центрального универмага (в соответствии с вишневым единым архитектурным стилем города) и добавили слова: «Море. Солнце. Яблоки».
Как выяснилось, идея яблочного ребрендинга принадлежит управляющему партнеру RMG (Retail Managment Group) Марату Савелову. Идею в концепцию превратила московская компания Arenas® lab, которая работала над проектом все лето 2014 года.
Я считаю, что идея принадлежит Марату Савелову. Он долгое время прожил в Сочи и у него город ассоциируется с морем и яблоками. Мне эта идея очень понравилась. Потому что яблоки — это фрукт, который нравится всем. К тому же, это хороший образ, который соответствует вкусовым предпочтениям эстетического минимализма. Это оригинально и это необычно
Валерий Аренас, арт-директор компании Arenas® lab
Кроме нового фирменного стиля планируется изменить и прилегающую территорию. Над этим проектом работала другая московская компания — Проектус. Что из этого вышло, можно посмотреть ниже.
Бонус
Как и в случае с вокзалом, «яблочная» тема может войти в новые городские мемы.
⇒ Update
Валерий Аренас уточнил, что идея с яблоками принадлежит Марату Савелову (управляющий партнер Retail Managment Group).
Фото: proektus.com, arenaslab.com

















Давно пора заняться внешним обликом ЦУМа. Новая концепция на мой взгляд простовато, я бы добавила более ярких красок в оформление. Посмотрим, какая реализация будет. А то нарисовать на бумаге — легко, а вот воплотить задуманное — сложная задача.
Тут можно спорить до бесконечности, как это бывает обычно в вопросах вкуса. Но в любом случае — это будет выглядеть намного свежее, всегда радуюсь каким-то обновлениям в городе.
а мне что-то не очень ребрендинг…
Мне идея с яблоками непонятна. Можно нарисовать изображения яблок где угодно, расставить по всему зданию яблочные скульптуры, но зачем писать слово «яблоко» на стене? Это перебор.
+1. Здание само по себе убогое и засранное, сильно портит город и давно нуждается в реконструкции.
пусть будет свежее, и в стиле более-менне близком к изначальному.
а яблоки…?! какого хера?))))
Идея очень прикольная, необычная! Поэтому и вызывает столько споров. Уверен, когда все реализуется, сочинцы будут визжать от восторга и быстро привыкнут к хорошему!
All products talked about are strictly for research use and aren’t intended for human or animal use in any type.
At Oath Analysis, we take pride in offering the best high quality analysis peptides for the scientific community.
Our commitment to rigorous sourcing, purity testing, and compliance permits researchers to advance the
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to help the information inside our articles. Read our editorial course
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Products and peptides referenced on this site could additionally be
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Furthermore, the incorporation of EGCG may significantly increase the tissue adhesion properties of the PPP hydrogel at 37 °C.
PPP_2%E displayed an acceptable gelation temperature (36.2 °C), gelation time (100 s) and storage modulus (48 Pa). Tripeptide KPV as a model drug was simply dissolved in cold PPP_2%E precursor resolution to arrange %E hydrogel. The anti-inflammatory exercise and promotion of cell migration potential by KPV in PPP-2%
E hydrogel had been well maintained.
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Together, these outcomes show for the primary time that i) Jurkat cells categorical a useful transporter hPepT1 and ii) intracellular accumulation of KPV
suppresses activation of inflammatory signaling pathway in immune
cells. Determine 1 Impact of α‐MSH peptides and K(D)PT on NF‐κB activation in endothelial cells (A) and keratinocytes (B).
Human dermal microvascular endothelial cells (HDMEC, A) and human keratinocytes
(KC, B), respectively, have been handled with completely different mediators as
indicated for 15 min. Subsequently, nuclear protein was harvested and used for electrophoretic mobility shift assays detecting NF‐κB homodimers and heterodimers.
Α‐MSH clearly inhibits the nuclear translocalisation of the active p65/p50 NF‐κB heterodimer.
It is essential to ensure that its use complies with local legal guidelines and
pointers associated to research substances in your space.
KPV remains strictly meant for research purposes
solely and shouldn’t be used for any off-label or unauthorised applications.
Direct Peptides offers various formulations
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laboratory research, see additionally our BPC-157 Tablets.
When immunity is misdirected (as in allergic reactions or autoimmunity), KPV’s selective anti-inflammatory impression helps make
clear analysis on immune regulation and tissue protection. KPV 5 mg is
meant solely for in vitro laboratory research performed by licensed professionals.
The FDA doesn’t approve this compound for any form of administration to
humans or animals. All Sports Know-how Labs peptides are third-party examined by MZ Biolabs, an impartial laboratory primarily based in Arizona.
Ac-KPV-NH2, together with its analogs and stereoisomers (Ac-dKPV-NH2, Ac-KPdV-NH2,
Ac-KdPV-NH2, and Ac-dKPdV-NH2) [15], have comparable anti-inflammatory actions to α-MSH.
There are, nonetheless, conflicting research as as
to if the L-configuration of proline is essential for activity [16–18].
Studies on inflammatory bowel illness models present
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The GLOW protocol is mostly well tolerated, however understanding potential reactions helps you utilize it safely.
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