Топ-5 модных событий Сочи за 2016 год


Быть модным в этом году было сложно. Еще труднее — развивать русский фешн. Здесь и кризис, и закрытая Турция, и особенности ведения малого бизнеса в России. На фоне общего экономического спада в Сочи возникло неожиданно много новых проектов. SCAPP вспомнил самые громкие события в fashion-жизни города и подвел итоги 2016 года.

Модель из Адлера на показе Prada

 

Пару лет назад девочку-подростка с веснушками и выразительным взглядом заметил на улицах Адлера известный в городе визажист. Два года ушло на то, чтобы уговорить маму Алины Несват отпустить ее на фотосессию. Еще год — на создание портфолио и учебу в летнем лагере флагманского столичного агентства Avant Models. Сейчас Алине 18 лет, и в год своего совершеннолетия она снялась для знаменитого бренда одежды Zara, японского Harper’s Bazaar и представила в Милане коллекцию Prada Spring-Summer ‘2017. Девушка с азербайджанскими, русским и татарскими корнями сумела сделать то, что не удавалось ни одной девушке из Сочи. Без конкурсов красоты и меcтных кастингов Несват попала на мировой подиум.

5 лучших бутиков Сочи

 

Сразу пять модных магазинов Сочи попали в каталог «100 лучших бутиков России». Excelsior Sochi, Этажи, Margo Main, Max Moda и La Vetrina. Издание с громким названием выпустил Союз Русских Байеров. Рядом с великолепной пятеркой из Сочи соседствует московский ЦУМ, питерский ДЛТ и Babochka. Сравнивать столичный и местный уровень трудно, но подвергать сомнению выбор международного совета экспертов крупных шоу-румов Милана и Парижа смысла нет.

Fashion-показы Гуляева и Laurèl

 

К насыщенной и интересной Sochi Fashion Week город, конечно, не готов. Самые громкие показы этой осени были связаны с «Новой волной» и концентрацией звезд, которые собралась вокруг международного песенного конкурса. Немецкий бренд premium-класса Laurèl привез в Сочи новую коллекцию Весна-Лето 2017 и презентовал в формате pool party у бассейна Pullman Sochi Centre. Там, где раньше проводился образовательный фестиваль «На свежем воздухе», собрались почти все звезды «Волны» и местный глянец. В этот же день, но в галерее «Гранд Марина» обычные люди рассматривали модели Игоря Гуляева. Пафоса было меньше, а показ — в разы интереснее.

Модная улица Сочи

 

Фраза о том, что Олимпиада зарыла клад в Сочи и на поиски золотых приисков съезжается вся Россия, оправдывает себя на 100%. За этот год в городе открылось больше 10 интересных гастро-историй и столько же модных магазинов. Говорить о создании своего Арбата пока рано, но улица Роз в 2016 была очень популярна у арендаторов. Шоу-рум российских дизайнеров Win Way появился в начале года, дальше стали открываться концепт-сторы Stepanets, Ushatava и OMG. На параллельной улице с Этажами и Ru Room открылся шоу-рум Viki 18.11 и второй парфюмерный бутик Beriozka. Если облагородить Московскую и Парковую может получится Carre dor (Золотой квадрат), как в Монако, но, увы, не скоро.

Первая местная коллаборация

 

Ежегодные коллаборации H&M — одно из самых значимых событий для модников мира. Загвоздка в том, что вещи, созданные масс-маркетом совместно с мировыми брендами, никогда не доезжают до Сочи. Коллаборация Kenzo и H&M так и осела в этом году где-то на плечах столичных жителей, не доехав до регионов. Но есть и хорошие новости, у Сочи появилась своя коллаборация. Городской бренд «Фабрика» выпустил лимитированную коллекцию Subtropical совместно с бутиком La Vetrina. Бюджетно, красиво, с олеандром.

5 комментариев

  • Zhu:

    Ребят ! Алина попала на мировой подиум , а не Ее мама!)))

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