Hygge-casual от итальянского бренда Ereda


Hygge — это уют, возведённый в культ. Осень в субтропиках далека от реалий Скандинавии, откуда пришла философия комфорта, но тёплый и уютный шерстяной свитер в гардеробе никогда не бывает лишним. Если кашемир поместить в систему координат драгоценных металлов, он непременно станет благородным элементом из 11 группы. На Востоке его так и называют — «нежное золото». То, что на посту креативного директора итальянского бренда Ereda стоит Хайот Исмаилов родом из Узбекистана, ещё больше добавляет одежде колорита. Щедрость Востока и сдержанность Севера — именно так можно охарактеризовать дорогие ткани и минималистичные формы осенне-зимней коллекции. Помимо кашемира, дизайнеры создают хюгге-вещи из шёлка, меха, альпаки и мохера. Они придают ткани эффект «невесомого ворса», и это один из главных трендов наступающего сезона.

Все свои джемперы и кардиганы Ereda производит на фабрике Galassia. Там же создают кашемировые вещи для коллекций Versace, Trussardi, Nazareno Gabrielli и Fendi. Мануфактура зарождалась в итальянской Умбрии — провинции, знаменитой трикотажными мастерами. В бутике Sauvage в Сочи можно купить бестселлер Ereda — oversize-пуховики. Комфортная длина не сковывает движения, а качественные наполнители дают ощущение тепла и тотального удобства. В коллекции есть и трикотажные позиции. Например, платья, юбки и кардиганы из джерси с эффектом крепа.

 

 

Поколение конформистов диктует свои правила дресс-кода. И вне зависимости от ситуации: в походе, на прогулке или бизнес-встрече, — всюду во главу угла встаёт уют. Мегаполис как квинтэссенция искусственной среды уже не против образа бизнес-леди в пуховике из природных материалов. Находиться напротив компьютера, но прижимать к груди свитер из натуральных волокон — это и есть fashion-синергия в мире, который впервые задумывается всерьёз об экологии и гармоничном встраивании в экосистему. Собственно, именно этот принцип мимикрии под ландшафты северных стран лёг в основу цветовой палитры осенне-зимней коллекции Ereda, где превалируют молочный цвет, графитовый, небесно-синий и цикламеновый.

 


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    References:

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